I'm really interested in what they're doing here.
I expect most people will just call it fake and write it off, and I get where they're coming from, but we've been living with simulated engine sounds through in-cabin speakers for years now. Plus, almost all great-sounding engines have exhaust notes that have been tuned to sound good -- my point being that we have no problem with real engine sounds being adjusted to sound better, because we know the sound is part of the experience. So why not go all out on trying to figure that out going forward?
That said, I do wonder how this may conflict with the recent announcement (I think it was from NHTSA) that automakers won't be able to choose their own pedestrian warning sounds. Maybe that just won't be an issue if your EV makes loud enough fake sounds!
Which also makes me wonder about whether the volume will be controllable by the driver. Bragging that they've made it louder than a Hellcat doesn't sound like a plus to me for 95% of my driving. I'm cool with a good sounding EV, but I don't want to constantly be annoying my neighbours.
In the Twitter clip above, the sounds was completely unrelated to the speed of the car. It looked cool, like a muscle car creeping through and revving in neutral, but how does that work with an EV? Was the Charger in neutral there, or was somebody just pushing a button?
Can't wait to learn more!