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Autoblog shared an interesting article today that argues that with cars today, whether gas, hybrid, or electric, it's more about the feel of a car now than speed.

They highlighted the Charger Daytona as one of the cars doing that with the piped exhaust and multi speed transmission.


Thankfully, people in the industry are figuring this out. I spoke with Lamborghini Chief Technical Officer Rouven Mohr about the newly revealed Lamborghini Urus Performante. While the faster Urus seemed to be another vehicle that's about the numbers, Mohr explained that wasn't the goal. Many of the decisions about the SUV's upgrades were to make it more fun and more like a sports car. The engineers went to steel springs instead of air for more response and linear, controllable reactions. The Rally drive mode isn't so much for speed, but for tail-happy shenanigans on loose surfaces. He said a focus on feel and experience is what the company is working on, about making cars that have "good feedback and emotional involvement." Mohr said a car like the Huracan STO is popular because it "makes you feel like a hero." I think he nailed it.

Other reveals this past week show a renewed focus on involvement. The Dodge Charger Daytona EV is more than just another fast electric car concept. Attention was given to the experience, with a piped exhaust to make noise under acceleration. It even has a multi-speed transmission, not for efficiency or performance, but to deliver the feeling of gas-powered muscle cars that Challenger and Charger owners clearly love.
 
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